Great companies have great cultures and at the heart of a great culture are healthy emotions.
The truth of this statement touched me when I read it Chip Conley new book Emotional Equations. For me culture is also the heart of the brand
Yet, the simplicity of Conley’s statement is compounded and amplified when it comes to brands – thanks largely to the word of mouth.
The Strongest Emotion Wins
We talk about things that really touch us, and the stronger the emotion, the greater our need to share.
This is why the more love we create, the more love gets created from that original source. It comes back tenfold and feeds upon the culture.