• Start a conversation

    Start A Conversation

  • Start A Movement

    Start A Movement

  • Social Brand

    Make Your Brand Social

  • Conversation through communities

    Brand Conversations Through Communities

When people love what you say and do, they will talk about you. They talk to their friends over coffee, at work, to their family and to weird people at cocktail parties. This makes conversation marketing the most powerful form of marketing.

How Bad Are So Many Good Brands?

By Leave a Comment
Apr 26
Just smile

Great companies have great cultures and at the heart of a great culture are healthy emotions.

The truth of this statement touched me when I read it Chip Conley new book Emotional Equations. For me culture is also the heart of the brand

Yet, the simplicity of Conley’s statement is compounded and amplified when it comes to brands – thanks largely to the word of mouth.

The Strongest Emotion Wins

We talk about things that really touch us, and the stronger the emotion, the greater our need to share.

This is why the more love we create, the more love gets created from that original source. It comes back tenfold and feeds upon the culture.

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The Art of Big Branding and Small Businesses

By Leave a Comment
Apr 16
Small Business Branding

Over on No Picket Fence there seem to be a ton of questions coming through about small businesses and branding. I think too many small business get overly concerned about their brands. Without taking away from the importance of the brand let me explain why I say this: Your brand is NOT your LOGO. Rather, your brand [...]

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Surprising Insights From A Collection of Word of Mouth Marketing Info Graphics

By Leave a Comment
Oct 24
WOM Graphics

Info graphic are doing the round online, and the good ones really do help when it comes down to summarising a collection of data. So I thought I would dig around and find a few on word of mouth marketing that were worth sharing. I found three from really credible resources and there are definitely [...]

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How Do You Stimulate A Conversation About Your Brand?

By Leave a Comment
Oct 20
Start a brand conversation

Marketing has always been about what you say. The marketer sat down and come up with the big idea, created the communication campaign and let rip with a big budget. And then sat back… and prayed. The marketing hope has always been that awareness turns to sales, and profits sky-rocket. Not so today. The customer [...]

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The 5 Reasons Why We Talk About Brands — And How To leverage It?

By Leave a Comment
Oct 11
Leveraging Brand Conversations

2004 Dell had 8 million customers. Those 8 million customers passed on 40 million positive comments, creating 1 million new customers through word of mouth.* The numbers don’t lie. Word of Mouth is the most effective form of marketing. Today you can expect between 1 – 5% ROI on your traditional above the line media [...]

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