Conversation Marketing
Marketers are having to adapt very quickly to the dizzying rate of change in the environment. Not only do you have to learn about and adapt to all the new platforms (mobile, online, social media etc), but we also need to take account of changes in the way that consumers now make their buying decisions. [...]
Dear Volvo, ‘None’ is not good enough. My name is Michael. Yes, it has been for the last 42 years of my life (that’s what it says on my birth certificate). And yes, with three brothers and the potential for confusion as to who gets what, my parents were quite specific about my name. (see [...]
It’s about people. Always has been. Always will be. It’s about getting new customers to buy and keeping old ones buying. This is what marketing is, was, and always will be. Marketing is about buying decisions. It’s about focusing on the elements that make people buy and making it simple for them to choose you. Yet [...]
67%. For Free! And this was in 2001 before the real internet explosion. This is not a phase or something that can be left to chance. Word of mouth is the most powerful media network in the world. Are you using it yet? What percentage of your business is driven by Word of Mouth? The seed [...]
Word of mouth marketing has always been recognised as the most powerful form of marketing. It has the power to do amazing things and is the platform most businesses grew out of. It is still these businesses’ greatest resource. Yet, ironically, it is the one marketing strategy that many marketers do not try to implement. [...]